Friday, December 21, 2012

Using ethos, pathos, and logos for persuasion

Ethos, pathos, and logos are known as Aristotle's modes of persuasion. Ethos is an appeal to trust and authority, pathos is an appeal to emotion and beliefs, and logos is an appeal to logic and reasoning. Each of these three modes of persuasion has a unique capability to change someone's mind, with varying degrees of influence.

Many people naturally appeal to ethos and logos, and forget to appeal to pathos when trying to persuade others. While ethos and logos can be compelling in academic environments, it is not enough to influence most people to change. 

As I have written previously, applying emotion before logic and reasoning can be a more effective route to persuasion. Effective leaders are able to use ethos to establish their authority, use pathos appeal to emotion, and lastly use logos to support their idea with logic and reasoning.

Watch Three Secrets to Influencing People: logos, ethos, and pathos by Jesse Lahey